Boundless award-winning snacks now available in over 2,200 UK stores

 

The UK’s favourite activated snack brand launches in Sainsbury’s,
Holland & Barrett, TK Maxx, Boots Ireland and John Lewis

 

CHOOSING a tasty, healthy snack on-the-go just got easier. Boundless Activated Snacking, is set to roll-out its range of flavour-packed nuts and seeds in handy ‘grab-and-go’ portion-sized packs to an additional 1,500 retail outlets as they launch in five new supermarket, high street and department store retailers from early January 2020.

 Boundless activated nuts and seeds will be available in 580 Sainsbury’s, 500 Holland and Barrett stores, at the checkout in all 460 TK Maxx outlets, three Boots in Ireland and in the Food Hall at John Lewis’ Oxford Street flagship store.

 Sainsbury’s awarded Boundless a contract to supply 580 of their stores after they proved one of the most popular new products in their ‘Apprentice-style’ Taste of the Future new food brand trial last summer (as featured on BBC One’s ‘Inside the Supermarket’). They were one of only three producers to be taken on after the 70-store trial based on strong sales, profitability and, of course, the enthusiasm of Sainsbury’s shoppers for Boundless’ bold innovative flavours.

 TK Maxx will exclusively sell new multi-packs for £3.99 at their checkouts so their customers can bag a week’s supply of their favourite Boundless variety snacks.

 Holland and Barrett have increased their store listing from a planned 150 to 500 stores with shop window posters promoting Boundless to coincide with their support for Veganuary. From 13th February, Boundless will be in all 890 Holland & Barrett stores for a four-week promotiuon.

 On 6th December 2019 Boundless won ‘Snacking Product of Year’ in the prestigious Product Excellence Awards hosted by The Caterer magazine beating off over 5,000 other entries to win first place in the Snacking category.

 Boundless leaped onto the UK-snacking scene in November 2017, when founder Cathy Moseley set-up the business as a challenger brand to change the nature of snacking on- the-go and to give consumers a healthy option which doesn’t shy away from big impactful flavours.

 The range of activated nuts and seeds are baked with Boundless’ unique blends of exotic spices and flavours to give a taste-sensation: powerful Tamari & Aleppo – pairing the saltiness of Tamari (Gluten free Soy Sauce) with the fiery heat of Aleppo pepper creating umami perfection; unforgettable Cayenne & Rosemary - sweet and spicy as the aromatic herb combines with the powerful heat of South American cayenne; spicy Turmeric & Smoked Paprika - a taste of India collides with Spain as the smoky pepper meets the gingery warmth of medicinal turmeric; and yummy Orange, Ginger & Maple – a sweet sensation full of zingy orange, fiery ginger and a dash of warm maple syrup.

 “We are super excited that we will be available for customers at an additional 1,500 plus stores across the UK and Ireland. We have seen phenomenal growth in the two short years since we launched and the more people who try our tasty snacks the faster we grow. Over 70% of those who try our products become repeat purchasers which just shows that we have struck a chord with those looking for an on-the-go healthy snack that packs a flavour punch they love,” said Cathy Moseley Boundless founder.

 “We have started a snacking revolution. These are unique products which don’t compromise on flavour but are gluten free, vegan, low in salt and high in protein and fibre. It appears that our customers just can’t get enough of them so it is great we now have nationwide availability via some of the UK’s top food retailers.

“Winning Snacking Product of the Year in the Product Excellence Awards was a huge honour and affirmation that we really are shaking up the category and that retailers and consumers alike are taking notice of what Boundless Activated Snacks have to offer.”

 Boundless Activated Snacks – nuts and seeds are already available in Barrecore, Revital, As Nature Intended, Borough Box, Nusa Kitchen, Amazon and WeAreBoundless.co.uk as well as numerous independent health food stores, delicatessens and gyms.

 

About Boundless:

Founded in November 2017 by Cathy Moseley, Boundless Activated Snacks was created to change the snacking game. For Cathy her snacks had to win on taste – with bold innovative flavours but they are also oh so healthy – vegan, gluten free, high in protein, fibre and low in salt. Healthy snacking with no compromise on taste. Boundless have harnessed the traditions of the Aztecs and Aborigines who discovered that by allowing nature’s germination process to begin nuts and seeds are easier to digest. The process of soaking  them has now been proven to remove phytic acid, which can make them taste bitter, and releases more nutrients and enzymes.

Stockists: Sainsbury’s, Holland & Barrett, TK Maxx, John Lewis Food Hall, Barrecore,, Revital, As Nature Intended, Amazon, Borough Box, Nusa Kitchen and online at  WeAreBoundless.co.uk They are also available in numerous independent health food shops, delicatessens, gyms, offices including The BBC and Boden and venues like Kew Gardens.

Flavours: Cayenne & Rosemary, Tamari & Aleppo, Turmeric & Smoked Paprika, and Orange, Ginger & Maple. RRP: Individual packs (from £1.00).  

 

More on that activation process:

The unique ‘Activated’ process allows the nuts and seeds to begin to sprout and draws on the traditions of the Aztecs and Aborigines. By soaking the nuts and seeds in plenty of fresh water nature’s process of germination is activated and unlocks the goodness in these foods making them healthier, more nutritious and easier to digest.

Boundless is revolutionising the world of healthy snacks and has developed its F.A.B. Method (Flood: Activate: Bake) to replicate this technique to activate its’ nuts and seeds.

Flood – the nuts and seeds are drenched in fresh water to kick-start the natural germination process.

Activate – the soaking process also helps remove the bitter phytic acid and releases more  healthy enzymes and nutrients.

Bake – they are then tossed with Boundless’ unique recipes of herbs and spices and gently baked for a fuller flavour and lighter crunch.

So Activated Snacking makes your gut and you happier. healthier and satisfied.